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Irene Boey
Vice President of Strategies & Development, Association of Small & Medium Enterprise (ASME) and
Consulting Director, Integral Solutions (Asia)

Irene has more than 20 years of deep experience in Artificial Intelligence, Data Mining and Business Analytics which has enabled businesses to benefit from data. Irene has led and implemented numerous successful data mining and CRM projects in industries like banking and finance, Telco, retail and wholesale, education, government and manufacturing. Due to decades of practical experience, Irene has accumulated good collection of business best practices in CRM & Business Analytics from different industries.

Besides her experience and expertise in data analytics, Irene is passionate about SMEs and women business issues. She is very active in community work and serves as the board and executive members for various non-profit organisations and is currently serving at the Association of Small & Medium Enterprise (ASME), University Women's Association (Singapore) (UWAS), and Singapore Council of Women's Organisations (SCWO).

Irene Boey is currently the Vice President of Strategies & Development at ASME. She has been the Chairman of SMECentre@ASME and ASME SME Talent Program for more than 4 years. With her expertise in data mining and analytics, Irene has led the national survey to explore SMEs and E-business in Singapore. Through her research and business projects, she has acquired a wealth of experience in relation to business issues in SMEs. She is also the adjunct lecturer at NUS specialising on Data Mining & Big Data.


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